MatMaX™ is a matrix metric conceived as a work tool for innovative entrepreneurs.
MatMaX helps quantify the maturity level of a product innovation project in two dimensions:
• The Technical Readiness Level (TRL)
• The Commercial Readiness Level (CRL)
Position your project or startup onto the matrix grid, using the levels definitions. Identify:
• your current objective maturity status
• the next levels to be reached
• the actions to be taken to reach them
MatMaX is a powerful dynamic tool enabling you, depending on the position in the matrix, to identify and activate expertise and coaching in:
• R&D and product management
• Marketing & Industrial design
• Sales & Business development
• Organisation & Governance
• Financing
• Intellectual property & Legal